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The 7 Key Reasons Why Your Company Needs a Business Blog in 2020

The 7 Key Reasons Why Your Company Needs a Business Blog in 2020

Looking to give your website the boost it needs to succeed in 2020? A business blog brimming with high-quality content can help you attract new customers and increase sales.

In fact, great content can increase your blog readership by 2,000%.

Small business blogs allow companies to reach their target audience, show off their expertise, and more! Not convinced yet? Keep reading to learn the seven reasons you need to start a blog as soon as possible.

With these seven benefits of blog marketing, you’re going to want to start writing today!

1. Communicate with Customers

What’s the main purpose of your website? Maybe it’s to keep customers informed, shopping online, or to entice them to reach out. Either way, your website is all about your customers.

Maintaining a business blog will help you connect with current and potential customers. With each blog post, you’re providing customers with information they need. You can use your blog to teach them about your products, explain your services, or keep them updated about the business.

Small business blogs create opportunities for two-way conversations. As you blog, focus on building your relationship with your customers.

What questions are they asking? What information are they looking for?

The more you know about your customers, the more likely you’ll craft content they’re interested in.

By piquing their interest, you can attract people to your blog and start a two-way conversation.

A business blog allows you to present your content in a more personal way. Instead of industry-heavy jargon, think about how your customers speak. Customer research is an important part of building a high-functioning blog.

Then, customers will ask questions in the comment of your post. You can end your blog post with a call-to-action (CTA) to encourage people to exchange ideas. Their comments will help you better understand your customers.

With a business blog, you can attract the people most likely to become paying customers to your site. Then, you can use your CTA to encourage a conversation. Getting your visitors engaged can help you convert them into customers!

2. Keep up With Competitors

Chances are, your competitors are already using a search engine optimization (SEO) strategy that depends on blogging. If not, you have a chance to get ahead of the competition!

Blogging allows you to ensure your brand stands out. No two companies are the same, even if you sell similar products or services. Business blogs give companies a chance to appear unique.

Infuse your brand’s personality, tone, and voice in your blog posts. Then, make sure to provide information and experiences that distinguish your business from the rest.

Show consumers that you have unique insight into the industry.

Don’t forget to communicate your unique value as well. By focusing on what makes your company unique, you’ll help your brand stand out from the crowd.

Blogging can also help you compete with large corporations that have a larger marketing budget. Small business blogs give businesses the chance to keep up with the competition!

3. Learn About Your Audience

Remember, customer insight is essential. The better you know about your target audience, the easier it is to appeal to them with your content.

In order to learn about your audience, you need to attract them to your website. Blog marketing can help you increase traffic to your site. Then, you can use Google Analytics to study your visitors.

Take a look at the demographics. Where do the majority of your customers live? What age group are they in?

Google Analytics can also tell you what search query was used to find your site.

Take a look at the feedback and comments you receive as well. Determine what content most interests your readers. Then, create more content in that same vein to increase your site’s engagement.

The more you learn about your audience, the more you can improve your brand. Then, you can improve the customer experience to appeal to their needs.

4. Boost SEO

Search engine optimization allows your website to appear at the top of Google’s search pages. Without SEO, there’s a chance people won’t find your website.

A business blog will make it easier for you to appear for a range of keywords.

Use your audience data to determine what people are searching. You can also use SEMRush, Google Trends, or Google Keyword Planner. Then, create unique content that covers these topics.

Boosting your SEO ranking will make you appear more credible. When you appear above your competitors, customers are more likely to trust and choose your brand.

Search engines like Google look for fresh content and relevant keywords. In order to rank, you need to keep up with your blog!

You can also use SEO best practices to improve your link building. Internal links encourage visitors to explore your content. External links will build your brand authority.

Both will help give your SEO and brand a boost!

5. Show Your Expertise

You have unique insight into your industry that no one else has. Put all of that knowledge to good use! Maintaining a blog gives you a chance to convey that expertise.

By communicating your knowledge, consumers will begin to trust you over competitors. You can turn that trust into loyalty and retain repeat customers.

Conveying your expertise can also strengthen your SEO ranking.

6. Gain Social Media Content

What are you posting on social media? If you’re running out of content to share, start blogging! Business blogs can produce tons of content. In fact, you can reuse one blog in different ways to create numerous social media posts.

For example, you can turn statistics into an infographic or create a graphic using a pull quote.

Posting your blog content on social media will help you attract new site visitors. The boost in traffic will help your SEO ranking, too.

7. Generate Leads

Writing for and maintaining a business blog will only cost you your time. As you write and optimize your content, you’re attracting potential leads. You can then use a strong CTA to encourage those leads to contact you.

You can also use blog content to build your email database.

Since blogging only costs time, you’re also improving your company’s ROI. Inbound leads (like those from SEO and blog content) cost 61% less than outbound leads (like cold calling). Blog marketing is a cost-effective strategy for any company!

Better Business Blogging: 7 Reasons You Need a Business Blog in 2020

Don’t fall behind the competition. Instead, get ahead of the curve with an up-to-date business blog. Small business blogs are an effective way to connect with customers and grow your business.

Want to create a strong SEO strategy for your business blog? Contact us today to get started!

Here’s Why You Need SEO for Your Small Business in 2020

Here’s Why You Need SEO for Your Small Business in 2020

Are you having a hard time generating traffic to your website? It’s something many small businesses struggle with.

It can seem like you have to spend a fortune to get the results you’re after. But before you spend a small fortune, you should instead consider investing in search engine optimization (SEO) services.

Here are a few key reasons why you need SEO to succeed in today’s market.

Customers Rely on Search Engine Results

Let’s say you’re looking to buy a new product for your business. What’s the first thing you do?

Chances are, you’d get on the web and try and research the product you need.

Your customers rely on search engines for the same type of information. The higher your website is in the search rankings, the more likely a customer is to find your information and choose to do business with your company.

In short, SEO influences purchasing decisions. The higher you rank, the more business you’ll attract.

SEO Can Help You Build a Positive Reputation

Showing up at the top of Google is a great start, but you’ll need more than that to get by.

Research shows that 91% of consumers read online reviews before coming to a decision. What’s more, 84% of those consumers trust online reviews as much as a personal recommendation.

Reputation management, which should be part of your digital marketing strategy, matters more than ever.

SEO and reputation management are two sides of the same coin. Without SEO, no one will see your positive reviews. And without reputation management, no one will care enough to visit your website.

The Way We Search Has Changed

SEO changes all the time. Think about where search engines were a decade ago. And now, thanks to voice assistants, we have the power to access almost limitless information with little more than a few words!

But voice search is only the tip of the iceberg. The cornerstone of modern SEO is mobile functionality.

The majority of all web traffic now comes from mobile devices. As such, you’ll have to adapt your marketing strategy to accommodate certain keywords, types of phrasing, and mobile-optimized web sites.

You’ll Improve Your User Experience

It takes mere seconds for a user to decide whether they’ll stay on your website or leave for the next result. When a user comes to your website, they expect quick loading times, beautiful imagery, and easy to read copy.

Fortunately, one of the cornerstones of SEO involves usability and web design.

By following current SEO guidelines, you’ll ensure that those who visit your website have a great experience that leaves them with a positive impression of your business.

Why You Need SEO: Grow Your Business Today

SEO is a complicated beast that’s always changing. But it’s also a necessary part of today’s web-driven world.

As you continue to improve your business, make sure you consider these tips on why you need SEO. And if you’d like help, we’re here for you!

Get in touch today and see how we can help your digital marketing efforts.

Yes, It Matters! The Importance of Great Web Design For Small Businesses

Yes, It Matters! The Importance of Great Web Design For Small Businesses

Do you know that you could have a big problem with your business and don’t even know it? Too many business owners work too hard to get leads and traffic to their site. Yet, they don’t know why the phone still doesn’t ring despite the investment of dollars. Does this sound familiar? The problem could lie with your website’s design. Read on to learn why web design for small business needs to be a priority for the health and longevity of your business.

1. People Search for Products and Services Online

Your website is the center of your marketing efforts. It’s where people will go to learn more about your business when they’re looking for products and services.

It’s true for referrals as well. Referrals will look up your business website before they pick up the phone to call you.

They will decide to call you based on your website design.

One study of travel sites showed that the design of sites created an emotional response in users. The emotion influenced whether or not they would make a purchase.

2. Your Site Design Influences SEO

You want to rank higher in search engines for key search terms to get more traffic. To do that, you need to do more than add a bunch of keywords to your site.

There’s a whole system of HTML code and tags that need to be on your website because that code tells search engines what your site is about.

You need to design your site with search engines and users in mind. You usually don’t find that level of development in out-of-the-box website solutions.

3. Increase Conversions

One of the hidden risks of your website is your site’s performance. Your site’s design my be slowing down your website. As a result, it takes a long time to load.

Website users will not wait for a site to load. A page that loads in less than 3 seconds has a higher conversion rate than a site that takes more than 3.3 seconds to load. In other words, a few milliseconds can make a huge difference to your bottom line.

4. Increased Security

You don’t want to lose valuable business because your site was hacked. The design and structure of your site can also determine how secure the site is.

Many standard solutions available have some kind of security vulnerability. That’s why you have to maintain your website after it’s designed.

Web Design for Small Business

When you design and develop your site right the first time, you can trust that the code is secure. Even if vulnerabilities are found down the road, they can be easily patched.

As a business owner, you have enough to worry about. You have to make sure that you have a product or service that people want. You have to market your business and serve your customers.

You also need to make web design for small business a priority. You could be losing out on opportunities to grow because of your site’s design.

Contact us today to find out how we can design your site and how you can get the traffic you need to grow.

Professional Web Development vs DIY Websites: Which Option Is Best?

Professional Web Development vs DIY Websites: Which Option Is Best?

There are over 1.7 billion websites on the internet today, with almost 200 million of them active. The abundance of sites has led to over-saturation on the Internet. It’s harder than ever to catch the attention of potential customers. To stand out, business owners must make a choice: “Should I build my own website or pay someone?” There are advantages to both options. Let’s take a look at why you might choose professional web development or do it yourself.

Professional Web Development

Professional web development companies are those that specialize in building websites and apps. Up until recently, if you wanted a professional-looking website, you needed an expert.

DIY Websites

With the rise of website builders, making websites become more accessible. Website builders remove the need for advanced technical understanding of how to build a website.

Pros and Cons

The choice that works best for you will depend on several factors. The factors you should consider are:

1. The Cost of Building a Website

This isn’t cheap. To build a professional website, a team of experts will collaborate. You will have to pay for their time and effort.

Do-it-yourself websites are cheaper. The downside to using them is that you often have to settle for pre-determined features and have less customization.

2. The Look and Feel of a Website

If you’re operating a business that relies on a website, you want to give customers a great web experience. It’s possible now to build even e-commerce websites yourself, but you will have to choose from templates already created.

A professional web development team will be able to customize the look and feel of your website to your business. An excellent professional web development service will even optimize your website for searches.

3. Do You Need Any Custom Apps?

If you want your website to be unique and different, you’ll need custom apps. Major e-commerce websites like Amazon use custom apps to operate their marketplace.

If you aren’t a professional computer programmer, you won’t want to try and build an app yourself. If you intend to do a majority of your business online, a professional web development team will be able to accommodate your needs better than doing it yourself.

Cost vs Benefit

If the design of your website only shows off what your business does, you probably don’t need professional web development. If you want to do extensive business online, or perhaps all your business is online, you will need to find professional help.

If you offer services online, having a team can make your website function smoothly and give your customers confidence.

The Professional Edge

The real edge that professional web development brings is customization and apps. If you want your website to be 100% original, you need professional help. These days more and more websites are made following the same basic template.

Standing out in the crowd can get you noticed over your competition. Professional web development can help you stand out from the pack, and that will increase your profits. Capture the market share you deserve by contacting EAM Solutions.

5 Undeniable Reasons to Hire a Digital Marketing Expert

5 Undeniable Reasons to Hire a Digital Marketing Expert

Did you know that 91% of content on Google never generates any traffic? Odds are, if you’re not showing up on the front page, you’re not showing up in your customers’ results at all.

The good news is that it’s never too late to change that. One of the best things you can do for your business is to hire a digital marketing expert.

Not convinced? That’s okay! Here are five undeniable benefits you’ll see from hiring a marketing expert.

1. Digital Marketing Is a Vast Field

Social media, reputation management, web development…it’s enough to make your head spin. Fortunately, marketing experts tend to be fantastic multitaskers.

When you partner with an agency, you’ll gain access to an array of services designed to fit your company’s needs, whether you’re after a brand new website, maintenance for your existing site, or you’re looking to turn positive reviews into foot traffic.

2. It’s Better on Your Budget

It may seem as though bringing on a marketing partner isn’t affordable. Most small businesses don’t have a ton of extra money to throw around, after all.

But you might be surprised to find out that outsourcing your marketing tends to be far more affordable than hiring someone in-house.

The average cost-per-hire is over $4,000 per employee. And that’s only the beginning. You’ll need to keep covering salaries, benefits, and equipment costs.

That’s not the case with an agency. Pick your services and they’ll handle the rest.

3. You’ll See Great Results

If you’re paying for a service, you deserve the best results possible. Marketing agencies know how to deliver, thanks to powerful analytics tools that make it possible to monitor and tweak your marketing campaign in real-time.

Together, you and your partners will come up with a campaign that fits your company’s goals and ideals. Then, it’s only a matter of time before you start to see the benefits firsthand.

4. You Can Learn About Your Competition

As the saying goes, keep your friends close and your enemies closer. Keeping an eye out on the competition is an important part of the marketing process and can help you stay one step ahead at all times.

A quality marketing partner will come to your consultation with market research outlining your industry and your place within it.

That’s not all, however. It’ll also include a robust look at your competition and the tools and tactics they’ve used in the past.

5. Your Success Is Their Success

Though bringing on a digital marketing expert is more affordable than hiring a new employee, you can expect the same level of enthusiasm.

Your expert will do everything they can to provide you with top-quality work. They actively want you to succeed!

Hire a Digital Marketing Expert Today

If you haven’t already done so, it’s time to consider hiring a digital marketing expert for your small business. Doing so can save your business money and deliver huge results.

If you’re ready to take the next step, make sure to reach out and get in touch. We can’t wait to hear from you!