In fact, great content can increase your blog readership by 2,000%.
Small business blogs allow companies to reach their target audience, show off their expertise, and more! Not convinced yet? Keep reading to learn the seven reasons you need to start a blog as soon as possible.
With these seven benefits of blog marketing, you’re going to want to start writing today!
1. Communicate with Customers
What’s the main purpose of your website? Maybe it’s to keep customers informed, shopping online, or to entice them to reach out. Either way, your website is all about your customers.
Maintaining a business blog will help you connect with current and potential customers. With each blog post, you’re providing customers with information they need. You can use your blog to teach them about your products, explain your services, or keep them updated about the business.
Small business blogs create opportunities for two-way conversations. As you blog, focus on building your relationship with your customers.
What questions are they asking? What information are they looking for?
The more you know about your customers, the more likely you’ll craft content they’re interested in.
By piquing their interest, you can attract people to your blog and start a two-way conversation.
A business blog allows you to present your content in a more personal way. Instead of industry-heavy jargon, think about how your customers speak. Customer research is an important part of building a high-functioning blog.
Then, customers will ask questions in the comment of your post. You can end your blog post with a call-to-action (CTA) to encourage people to exchange ideas. Their comments will help you better understand your customers.
With a business blog, you can attract the people most likely to become paying customers to your site. Then, you can use your CTA to encourage a conversation. Getting your visitors engaged can help you convert them into customers!
2. Keep up With Competitors
Chances are, your competitors are already using a search engine optimization (SEO) strategy that depends on blogging. If not, you have a chance to get ahead of the competition!
Blogging allows you to ensure your brand stands out. No two companies are the same, even if you sell similar products or services. Business blogs give companies a chance to appear unique.
Infuse your brand’s personality, tone, and voice in your blog posts. Then, make sure to provide information and experiences that distinguish your business from the rest.
Show consumers that you have unique insight into the industry.
Don’t forget to communicate your unique value as well. By focusing on what makes your company unique, you’ll help your brand stand out from the crowd.
Blogging can also help you compete with large corporations that have a larger marketing budget. Small business blogs give businesses the chance to keep up with the competition!
3. Learn About Your Audience
Remember, customer insight is essential. The better you know about your target audience, the easier it is to appeal to them with your content.
In order to learn about your audience, you need to attract them to your website. Blog marketing can help you increase traffic to your site. Then, you can use Google Analytics to study your visitors.
Take a look at the demographics. Where do the majority of your customers live? What age group are they in?
Google Analytics can also tell you what search query was used to find your site.
Take a look at the feedback and comments you receive as well. Determine what content most interests your readers. Then, create more content in that same vein to increase your site’s engagement.
The more you learn about your audience, the more you can improve your brand. Then, you can improve the customer experience to appeal to their needs.
4. Boost SEO
Search engine optimization allows your website to appear at the top of Google’s search pages. Without SEO, there’s a chance people won’t find your website.
A business blog will make it easier for you to appear for a range of keywords.
Use your audience data to determine what people are searching. You can also use SEMRush, Google Trends, or Google Keyword Planner. Then, create unique content that covers these topics.
Boosting your SEO ranking will make you appear more credible. When you appear above your competitors, customers are more likely to trust and choose your brand.
Search engines like Google look for fresh content and relevant keywords. In order to rank, you need to keep up with your blog!
You can also use SEO best practices to improve your link building. Internal links encourage visitors to explore your content. External links will build your brand authority.
Both will help give your SEO and brand a boost!
5. Show Your Expertise
You have unique insight into your industry that no one else has. Put all of that knowledge to good use! Maintaining a blog gives you a chance to convey that expertise.
By communicating your knowledge, consumers will begin to trust you over competitors. You can turn that trust into loyalty and retain repeat customers.
Conveying your expertise can also strengthen your SEO ranking.
6. Gain Social Media Content
What are you posting on social media? If you’re running out of content to share, start blogging! Business blogs can produce tons of content. In fact, you can reuse one blog in different ways to create numerous social media posts.
For example, you can turn statistics into an infographic or create a graphic using a pull quote.
Posting your blog content on social media will help you attract new site visitors. The boost in traffic will help your SEO ranking, too.
7. Generate Leads
Writing for and maintaining a business blog will only cost you your time. As you write and optimize your content, you’re attracting potential leads. You can then use a strong CTA to encourage those leads to contact you.
You can also use blog content to build your email database.
Since blogging only costs time, you’re also improving your company’s ROI. Inbound leads (like those from SEO and blog content) cost 61% less than outbound leads (like cold calling). Blog marketing is a cost-effective strategy for any company!
Better Business Blogging: 7 Reasons You Need a Business Blog in 2020
Don’t fall behind the competition. Instead, get ahead of the curve with an up-to-date business blog. Small business blogs are an effective way to connect with customers and grow your business.
Want to create a strong SEO strategy for your business blog? Contact us today to get started!