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Top 6 Marketing Questions You Need to Ask Your Digital Agency

Top 6 Marketing Questions You Need to Ask Your Digital Agency

Did you know there are more than 13,000 marketing agencies in the United States? With so many options to choose from, how can you make sure that you’re working with a reliable and experienced firm?

In order to make this happen, it’s important that you ask the right questions. But this can be easier said than done.

For this reason, we’ve created this guide outlining the top 6 marketing questions you should ask before hiring a digital agency. Check them out below.

Can You Help Us Reach Our Goals?

With any project you start, it’s important that you begin by establishing goals. The same thing applies to working with an agency. What do you want to get out of your relationship with a digital agency?

Think about your business goals. Are you looking to increase leads generated by forms on your site? Do you want to give your brand a creative refresh?

Perhaps you want to sell more e-commerce products. Or maybe you’re trying to spread awareness about your brand in certain geographic areas.

Go into your preliminary meeting with a clear idea of your goals. This will make the experience better for you and the agency.

What Services Do You Offer?

Digital marketing is a big field with lots of different tactics available for use. With so many different tactics, not every agency will be an expert in every area. And that’s okay.

Think about where you want to focus and then you’ll be able to decide which marketing tactics will work best for you.

These digital marketing tactics could include any of the following:

  • Web Design
  • Organic Social Media Strategy
  • SEO
  • Web Development
  • Facebook Advertising
  • Traditional Advertising (Billboards & Print)
  • Content Marketing
  • PPC

And these are just the beginning. Depending on your goals and budget, different tactics will work better for different businesses.

So as you’re on the hunt for a digital agency, decide if you want a company that can do it all or if you prefer to have a firm that is more specialized.

In most cases, it’s a good idea to go with an agency that’s more focused. They’ll have a deeper portfolio of experience and know the latest trends.

Can We See Your Previous Work?

Say you’re looking for an agency to help you develop a brand new website. How can you know if you’ll be happy with the finished product?

While there’s always a bit of uncertainty, something that can help you a lot is to ask about their previous work. Often, agencies will have a section on their site dedicated to their portfolio.

Here you’ll be able to do a deep-dive into their past work. This will help you get an idea of their project quality, attention to detail, and overall design style.

If they don’t have a robust portfolio section, don’t be afraid to ask them to see some examples. You’re entering into a partnership and you should make sure you trust your partner.

This is one of the most essential marketing questions to ask.

Who Will Be Working on Our Account?

During the sales process, you’ll often meet with company executives and high-level management. This is great because they can give you an educated look into the company as a whole. And they want to do whatever they can to earn your work as a client.

But throughout this process, also make sure to ask who will actually be working on your account day-to-day.

After your contract is signed, you’ll usually be assigned an account manager. And then other people on their team will actually fulfill your requests.

Don’t be afraid to ask about these employees. Do they have experience in your areas of need? Have they worked on similar projects in the past?

With more than 1.5 billion websites on the internet, you want a high functioning site to stand out from the crowd. The last thing you want is low-qualified temporary freelance workers designing your site.

When you work with EAM Solutions Online, you can rest easy knowing that a team of qualified professionals will be fulfilling your requests.

Digital Marketing agency - Website Statistics

 

How Will Our Working Relationship Be?

Another important thing to consider: you need to get along with your marketing agency’s employees. You’re essentially hiring additional team members, even if they don’t work in-house.

As you’re going through the research process, notice how you work with their employees. Are they good listeners? Do they build you up?

Are they flexible? Are they arrogant?

As you pay attention to these personality traits, you’ll have a better chance of success in working with them.

Also, ask about deliverables. How often will they present you with results and how will they deliver information? Knowing this will help you both be on the same page.

How Can We Trust You?

Lastly, you should look for an agency that’s trustworthy. A good place to start is to do your own research on the company and its employees.

Then, ask them directly about their company philosophies and how they go about their work. Do they use ethical marketing tactics?

Another tip: check out their reviews online. Look at their Google My Business profile, their Facebook account, and perhaps Yelp to find out what previous clients say about them. This will give you an honest look into their reputation from third party sources.

Digital marketing Agency Reviews on BBBEAM Solutions Online Rating with the Better Business Bureau

Last but not least, once you’ve spoken with the agency about this topic, you could also see if you have professional contacts that have worked with that company previously. These thoughts from a trusted source can be very insightful as well.

Asking the Right Marketing Questions: Final Thoughts

Now that you’ve read all about the marketing questions you should ask when finding a marketing agency, what’s next? It’s time to put these ideas to good use.

As you’re interviewing potential agencies, don’t be afraid to use these questions in your process. It will make for a better partnership in the long run, resulting in better end results.

Looking for a reliable agency to take your marketing to the next level? Contact us today. We’re here to help.

Why Your Business Should Use Social Media Network Marketing Strategies

Why Your Business Should Use Social Media Network Marketing Strategies

In the new age of technology, everyone seems to have at least one social media account of the many platforms out there. We’ve truly entered a globalized society where it’s easier than ever to reach just about anyone on the planet.

When you’re a small business owner, social media network marketing is not something to be taken lightly. It’s practically necessary to have in today’s connected world. Marketing on social media is both cost-effective and versatile.

So why should your business use social media network marketing? In this article, you will be able to learn more than a few reasons why, so let’s dive in!

Your Clients Are on Social Media

Perhaps the biggest reason you should be on social media is that, most likely, that’s where all of your customers are spending their time. According to Pew Research, seventy percent of Americans use at least some type of social media. That’s a 65% increase since 2005, today 72% of American adults use some type of Social media.

Social Media use over time

With so many people constantly on social media, this helps to level the playing field. Now, you have a better opportunity to reach millions or even billions of people. And by understanding who your target audience is, it will be easier to market to them.

If they’re a niche audience, you’ll probably find a subreddit or a Twitter community that you can aggressively market to.

Increase Brand Recognition

Today, marketing isn’t just about selling a good product. It’s about selling a brand. And with social media, you can partner with influencers, utilize trending hashtags, or even go viral.

Dollar Shave Club is an excellent example. The company produced a silly promo video for their company in 2012 at a cost of $4,500. Four years later, they were acquired by Unilever for $1 billion.

Examples like this highlight why you should never underestimate the power of social media and viral marketing. Of course, your brand has to be genuine. Plenty of massive corporations have tried to make their own viral videos and failed.

But by being fresh, unique, and true to the brand, just about any small business can reach Dollar Shave Club levels.

Connect with Your Target Audience

A really cool thing about social media, especially platforms like Twitter, is that you can easily connect with your customers.

Does a customer have something nice to say about your business on Twitter? Give them a like and even a retweet.

When you do this, your customers will feel noticed and appreciated. They’ll feel seen by you and will be encouraged to post more positive things.

You can also follow people who you think would be interested in your product and tweet at them directly. And if a customer has a question, you can respond right then and there when you get a notification.

See what hashtags are trending on Twitter and try to tweet towards those trends.

Use Multiple Social Media Platforms to Increase Your Audience

It’s free to have an account on practically all social media channels. This makes it easy to create accounts on practically all of the platforms, and each channel is different of course.

Take Instagram and Pinterest. Both are visual social media platforms but are still vastly different. Instagram tends to be more about photos of beautiful scenery and people having fun. Pinterest, on the other hand, is more design and craft-oriented.

Before creating your social media accounts, you should make a clear list of what your audience demographic details are. The more specific you can be, the better. The list should include the audience’s age, interests, location, gender, hobbies, the brands they already follow, etc…

social-media platforms

By knowing these values, you can figure out which social media channels are best for you and how to present your brand on those channels. This will also help you make content that will engage your audience and thus increase the odds of conversions.

Social Media Marketing Is Good for SEO

SEO stands for search engine optimization and is vital for all businesses. You’re probably already invested in improving your company’s SEO. But did you know that your social media presence can actually impact your search engine rankings?

Brands that are successful are also popular on social media. So a brand that has a strong social media presence signals to the search engine that the brand is trustworthy, credible, and brings value.

Though social media presence only makes a portion of SEO, it’s still going to provide you a significant bump if you do it well.

Your Competition Is on Social Media

Every business has at least a few competitors. And no matter what your industry is, your competitors already have social media accounts. This means both that there is an opportunity for social media marketing and also that your competitors may currently be courting your potential customers.

In order to be competitive, it’s important that you work on building your social media presence. Having a strong presence and a distinct personality is all it takes to blow past the competition and start scooping up interested customers left and right.

Understanding the Importance of Using Social Media Network Marketing

In today’s digital times, social media network marketing is one of the best ways to turn leads into conversions. If you’re not sure where to start, look up the brands that you admire. See how they run their social media pages and what appears to be successful for them.

No matter what, having at least some social media presence is better than having not having one at all.

Are you interested in improving your company’s digital marketing? Contact us today and see how we can help you!

The 7 Key Reasons Why Your Company Needs a Business Blog in 2020

The 7 Key Reasons Why Your Company Needs a Business Blog in 2020

Looking to give your website the boost it needs to succeed in 2020? A business blog brimming with high-quality content can help you attract new customers and increase sales. In fact, great content can increase your blog readership by 2,000%.

Small business blogs allow companies to reach their target audience, show off their expertise, and more! Not convinced yet? Keep reading to learn the seven reasons you need to start a blog as soon as possible. With these seven benefits of blog marketing, you’re going to want to start writing today!

1. Communicate with Customers

What’s the main purpose of your website? Maybe it’s to keep customers informed, shopping online, or to entice them to reach out. Either way, your website is all about your customers and maintaining a business blog will help you connect with current and potential customers.

With each blog post, you’re providing customers with the information they need. You can use your blog to teach them about your products, explain your services, or keep them updated about the business. Small business blogs create opportunities for two-way conversations. As you blog, focus on building your relationship with your customers.

What questions are they asking? What information are they looking for? The more you know about your customers, the more likely you’ll craft content they’re interested in. By piquing their interest, you can attract people to your blog and start a two-way conversation. A business blog allows you to present your content in a more personal way. Instead of industry-heavy jargon, think about how your customers speak and communicate.

Customer research is an important part of building a high-functioning blog. Then, customers will ask questions in the comment of your post. You can end your blog post with a call-to-action (CTA) to encourage people to exchange ideas. Their comments will help you better understand your customers, and with a business blog, you can attract the people most likely to become paying customers to your site. Then, you can use your CTA to encourage a conversation. Getting your visitors engaged can help you convert them into customers!

2. Keep up With Competitors

Chances are, your competitors are already using a search engine optimization (SEO) strategy that depends on blogging. If not, you have a chance to get ahead of the competition! Blogging allows you to ensure your brand stands out. Not any two companies are the same, even if you sell similar products or services.

Business blogs give companies a chance to appear unique, infuse their brand’s personality, tone, and voice in each blog post. Make sure to provide information and experiences that distinguish your business from the rest. Show consumers that you have a unique insight into the industry and don’t forget to communicate your unique value as well.

By focusing on what makes your company unique, you’ll help your brand stand out from the crowd. Blogging can also help you compete with large corporations that have a larger marketing budget. Small business blogs give businesses the chance to keep up with the competition!

3. Learn About Your Audience

Remember, customer insight is essential. The better you know about your target audience, the easier it is to appeal to them with your content. In order to learn about your audience, you need to attract them to your website.

Blog marketing can help you increase traffic to your site. Then, you can use Google Analytics to study your visitors. Take a look at the demographics, where do the majority of your customers live? What age group are they in? Google Analytics can also tell you what search query was used to find your site.

Business blog Audience

Take a look at the feedback and comments you receive as well. Determine what content most interests your readers and create more content in that same vein to increase your site’s engagement. The more you learn about your audience, the more you can improve your brand. Then, you can improve the customer experience to appeal to their needs.

4. Boost SEO With a Business Blog

Search Engine Optimization allows your website to appear at the top of Google’s search pages. Without SEO, there’s a chance people won’t find your website. A business blog will make it easier for you to appear for a range of keywords. Use your audience data to determine what people are searching for. You can also use SEMRush, Google Trends, or Google Keyword Planner. Then, create unique content that covers these topics. Boosting your SEO ranking will make you appear more credible.

When you appear above your competitors, customers are more likely to trust and choose your brand. Search engines like Google look for fresh content and relevant keywords. In order to rank, you need to keep up with your blog!

You can also use SEO best practices to improve your link building. Internal links encourage visitors to explore your content. External links will build your brand authority. Both will help give your SEO and brand a boost!

5. Show Your Expertise

You have a unique insight into your industry that no one else has. Put all of that knowledge to good use! Maintaining a blog gives you a chance to convey that expertise. By communicating your knowledge, consumers will begin to trust you over competitors.

You can turn that trust into loyalty and retain repeat customers. Conveying your expertise can also strengthen your SEO ranking.

6. Gain Social Media Content

What are you posting on social media? If you’re running out of content to share, start blogging! Business blogs can produce tons of content. In fact, you can reuse one blog in different ways to create numerous social media posts.

For example, you can turn statistics into an infographic or create a graphic using a pull quote. Posting your blog content on social media will help you attract new site visitors, as a result, the boost in traffic will help your SEO ranking, too.

7. Generate Leads

Writing for and maintaining a business blog will only cost you your time. As you write and optimize your content, you’re attracting potential leads. You can then use a strong CTA to encourage those leads to contact you.

You can also use blog content to build your email database. Since blogging only costs time, you’re also improving your company’s ROI. Inbound leads (like those from SEO and blog content) cost 61% less than outbound leads (like cold calling). Blog marketing is a cost-effective strategy for any company!

Better Business Blogging: 7 Reasons You Need a Business Blog in 2020

Don’t fall behind the competition. Instead, get ahead of the curve with an up-to-date business blog. Small business blogs are an effective way to connect with customers and grow your business. Want to create a strong SEO strategy for your business blog? Contact us today to get started!

5 Undeniable Reasons to Hire a Digital Marketing Expert

5 Undeniable Reasons to Hire a Digital Marketing Expert

Did you know that 91% of content on Google never generates any traffic? Odds are, if you’re not showing up on the front page, you’re not showing up in your customers’ results at all.

The good news is that it’s never too late to change that. One of the best things you can do for your business is to hire a digital marketing expert.

Not convinced? That’s okay! Here are five undeniable benefits you’ll see from hiring a marketing expert.

1. Digital Marketing Is a Vast Field

Social media, reputation management, web development…it’s enough to make your head spin. Fortunately, marketing experts tend to be fantastic multitaskers.

When you partner with an agency, you’ll gain access to an array of services designed to fit your company’s needs, whether you’re after a brand new website, maintenance for your existing site, or you’re looking to turn positive reviews into foot traffic.

2. It’s Better on Your Budget

It may seem as though bringing on a marketing partner isn’t affordable. Most small businesses don’t have a ton of extra money to throw around, after all.

But you might be surprised to find out that outsourcing your marketing tends to be far more affordable than hiring someone in-house.

The average cost-per-hire is over $4,000 per employee. And that’s only the beginning. You’ll need to keep covering salaries, benefits, and equipment costs.

That’s not the case with an agency. Pick your services and they’ll handle the rest.

3. You’ll See Great Results

If you’re paying for a service, you deserve the best results possible. Marketing agencies know how to deliver, thanks to powerful analytics tools that make it possible to monitor and tweak your marketing campaign in real-time.

Together, you and your partners will come up with a campaign that fits your company’s goals and ideals. Then, it’s only a matter of time before you start to see the benefits firsthand.

4. You Can Learn About Your Competition

As the saying goes, keep your friends close and your enemies closer. Keeping an eye out on the competition is an important part of the marketing process and can help you stay one step ahead at all times.

A quality marketing partner will come to your consultation with market research outlining your industry and your place within it.

That’s not all, however. It’ll also include a robust look at your competition and the tools and tactics they’ve used in the past.

5. Your Success Is Their Success

Though bringing on a digital marketing expert is more affordable than hiring a new employee, you can expect the same level of enthusiasm.

Your expert will do everything they can to provide you with top-quality work. They actively want you to succeed!

Hire a Digital Marketing Expert Today

If you haven’t already done so, it’s time to consider hiring a digital marketing expert for your small business. Doing so can save your business money and deliver huge results.

If you’re ready to take the next step, make sure to reach out and get in touch. We can’t wait to hear from you!