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The Most Important Reasons Why Your Dental Practice Needs a Website

The Most Important Reasons Why Your Dental Practice Needs a Website

There are over 1.5 billion websites on the internet today. While the worldwide web might seem a little crowded, it’s actually the best place to market your practice. Most doctors and dentists attract patients through other marketing or advertising means. By creating an eye-catching website, you can save money by investing in a website that builds your dental practice business for you.

Without a website, however, you’re falling behind! Your competitors are snatching up patients before you even have a chance to make a first impression.

Still not convinced? Keep reading to learn why dental practices need a website in 2020.

1. It’s Always Active

70 to 80% of consumers research a business online before visiting it in person. However, not all of these searches occur during business hours.

Once your office closes for the day, how can prospective patients get in touch? Who can they talk to in order to learn more about your dental practice?

Your website is always active and ready to help. Even after the office closes, you can still provide prospective patients with useful information. Your website will work around the clock, meaning people can still learn about your practice during holidays or weekends.

Consumers head online to find the answers they need, anyway. They won’t know to call your practice to ask questions if they don’t know you exist. In many cases, your website is the first time people will hear about you.

Once on your site, people can learn about your services, staff, and locations.

They can find all the answers they need, whether they have questions about procedures, insurance, and treatment costs. Providing this information online will free up time for your employees. Instead of answering calls, they can focus on patients at the office.

If a possible patient has more questions, they can fill out a form on your website. You can also list your number on the site. Either way, you’re making it easy for people to find the information they need about your practice.

2. Keep Up With Competitors

The internet isn’t a passing trend. If your competitors don’t have a website yet, they’re probably considering it. Online marketing is the future of all marketing efforts and business growth.

Do you need a website? Yes! Otherwise, you’ll fall behind your competitors.

The internet changes constantly, too. You’ll need to keep up with the latest web design and search engine optimization (SEO) trends. SEO makes it easier for patients to find you on search engines like Google.

Improving your website with the latest design trends will improve the user experience (UX). When your site is easy to use, patients will stick around and explore. Improving your UX will also boost your SEO ranking.

The higher you rank, the more credible you’ll look to patients. When you rank above your competitors, patients will click on your site first.

Both SEO and UX are great ways to give your site a competitive advantage.

With a website for dentists, you can improve your visibility and attract more patients.

3. Manage Your Reputation

What are patients saying about you? Without a website, you might not hear what patients think about your practice.

Maintaining a website will allow you to generate comments from your patients. You can then respond to these comments and resolve any issues. Remaining active and solving these problems quickly will improve your brand.

You can also use your Google My Business listing to improve your brand reputation. Ask your patients for reviews. Post those reviews on your new website, too.

Patient reviews will strengthen your brand. It helps your SEO, too, allowing you to reach more patients.

4. Increase Brand Trust

Patients want to choose a dentist they can trust. If they don’t know anything about your dental practice, what reason do they have to trust you?

Providing patients with information through an informative website can build transparency. Let them know about your services, the dentists at your practice, and more. You can also maintain a blog to keep patients up-to-date about new services or changes.

Make sure your website represents your brand. Keeping your brand consistent across numerous marketing channels will help build brand recognition. Otherwise, people might think you’re a different practice.

5. Make It Easy

Patients shouldn’t have to flip through a phonebook to find your practice.

You need a website to make it easy for people to find you. Make sure to create a thorough Contact Us page that includes your phone number and office location. You can also use a plugin to display a map.

Making it easy for people to find and learn about your practice will improve brand trust and new leads.

Maybe people want to find your special offers. You can dedicate a page on your website for treatments, special offers, and coupons. Adding this content can help you attract visitors.

At the same time, you’re making it easier for them to find what they’re looking for.

6. Gather Feedback

Allowing comments and form submissions on your blog will allow you to gather feedback. Listening to your patients will give you a chance to find new ways to improve your practice. Making these improvements will show patients you’re listening.

It also tells them that you care about their concerns.

7. It’s Cost-Effective

Internet marketing strategies are much more affordable than traditional strategies. For example, you can use SEO, pay-per-click advertising, and social media marketing to attract new patients. However, you need a website to lead those potential patients to a form.

Creating a website will allow you to diversify your marketing strategy. You’ll also find new opportunities to market your business without exceeding your budget.

8. Measure Your Success

It’s impossible to tell which flyers or leads brought in business. Websites provide thorough analytics, so you can determine what pages are attracting leads.

You can even tell where people came from, who they are, and what they do while on your site.

By measuring this data, you can determine what’s working and calculate your ROI.

9. Schedule Appointments and Generate Leads

Make it easy for people to contact you or schedule appointments. With a website for your dental practice, you can keep your office staff organized and save time for your patients. Instead of calling you, they can make an appointment easily, straight from their phones.

Brush Up: 9 Reasons Your Dental Practice Needs a Website in 2020

It’s time to brush up on your digital marketing strategy. With a new website, your dental practice can reach new potential patients and bring them into the office!

Ready to discover your new website? Contact us today to get started.

Professional Web Development vs DIY Websites: Which Option Is Best?

Professional Web Development vs DIY Websites: Which Option Is Best?

There are over 1.7 billion websites on the internet today, with almost 200 million of them active. The abundance of sites has led to over-saturation on the Internet. It’s harder than ever to catch the attention of potential customers. To stand out, business owners must make a choice: “Should I build my own website or pay someone?” There are advantages to both options. Let’s take a look at why you might choose professional web development or do it yourself.

Professional Web Development

Professional web development companies are those that specialize in building websites and apps. Up until recently, if you wanted a professional-looking website, you needed an expert.

DIY Websites

With the rise of website builders, making websites become more accessible. Website builders remove the need for advanced technical understanding of how to build a website.

Pros and Cons

The choice that works best for you will depend on several factors. The factors you should consider are:

1. The Cost of Building a Website

This isn’t cheap. To build a professional website, a team of experts will collaborate. You will have to pay for their time and effort.

Do-it-yourself websites are cheaper. The downside to using them is that you often have to settle for pre-determined features and have less customization.

2. The Look and Feel of a Website

If you’re operating a business that relies on a website, you want to give customers a great web experience. It’s possible now to build even e-commerce websites yourself, but you will have to choose from templates already created.

A professional web development team will be able to customize the look and feel of your website to your business. An excellent professional web development service will even optimize your website for searches.

3. Do You Need Any Custom Apps?

If you want your website to be unique and different, you’ll need custom apps. Major e-commerce websites like Amazon use custom apps to operate their marketplace.

If you aren’t a professional computer programmer, you won’t want to try and build an app yourself. If you intend to do a majority of your business online, a professional web development team will be able to accommodate your needs better than doing it yourself.

Cost vs Benefit

If the design of your website only shows off what your business does, you probably don’t need professional web development. If you want to do extensive business online, or perhaps all your business is online, you will need to find professional help.

If you offer services online, having a team can make your website function smoothly and give your customers confidence.

The Professional Edge

The real edge that professional web development brings is customization and apps. If you want your website to be 100% original, you need professional help. These days more and more websites are made following the same basic template.

Standing out in the crowd can get you noticed over your competition. Professional web development can help you stand out from the pack, and that will increase your profits. Capture the market share you deserve by contacting EAM Solutions.