Are you having a hard time generating traffic to your website? It’s something many small businesses struggle with.
It can seem like you have to spend a fortune to get the results you’re after. But before you spend a small fortune, you should instead consider investing in search engine optimization (SEO) services.
Here are a few key reasons why you need SEO to succeed in today’s market.
Customers Rely on Search Engine Results
Let’s say you’re looking to buy a new product for your business. What’s the first thing you do?
Chances are, you’d get on the web and try and research the product you need.
Your customers rely on search engines for the same type of information. The higher your website is in the search rankings, the more likely a customer is to find your information and choose to do business with your company.
In short, SEO influences purchasing decisions. The higher you rank, the more business you’ll attract.
SEO Can Help You Build a Positive Reputation
Showing up at the top of Google is a great start, but you’ll need more than that to get by.
Research shows that 91% of consumers read online reviews before coming to a decision. What’s more, 84% of those consumers trust online reviews as much as a personal recommendation.
Reputation management, which should be part of your digital marketing strategy, matters more than ever.
SEO and reputation management are two sides of the same coin. Without SEO, no one will see your positive reviews. And without reputation management, no one will care enough to visit your website.
The Way We Search Has Changed
SEO changes all the time. Think about where search engines were a decade ago. And now, thanks to voice assistants, we have the power to access almost limitless information with little more than a few words!
But voice search is only the tip of the iceberg. The cornerstone of modern SEO is mobile functionality.
The majority of all web traffic now comes from mobile devices. As such, you’ll have to adapt your marketing strategy to accommodate certain keywords, types of phrasing, and mobile-optimized web sites.
You’ll Improve Your User Experience
It takes mere seconds for a user to decide whether they’ll stay on your website or leave for the next result. When a user comes to your website, they expect quick loading times, beautiful imagery, and easy to read copy.
Fortunately, one of the cornerstones of SEO involves usability and web design.
By following current SEO guidelines, you’ll ensure that those who visit your website have a great experience that leaves them with a positive impression of your business.
Why You Need SEO: Grow Your Business Today
SEO is a complicated beast that’s always changing. But it’s also a necessary part of today’s web-driven world.
As you continue to improve your business, make sure you consider these tips on why you need SEO. And if you’d like help, we’re here for you!
Get in touch today and see how we can help your digital marketing efforts.
Do you know that you could have a big problem with your business and don’t even know it? Too many business owners work too hard to get leads and traffic to their site. Yet, they don’t know why the phone still doesn’t ring despite the investment of dollars. Does this sound familiar? The problem could lie with your website’s design. Read on to learn why web design for small business needs to be a priority for the health and longevity of your business.
1. People Search for Products and Services Online
Your website is the center of your marketing efforts. It’s where people will go to learn more about your business when they’re looking for products and services.
It’s true for referrals as well. Referrals will look up your business website before they pick up the phone to call you.
They will decide to call you based on your website design.
One study of travel sites showed that the design of sites created an emotional response in users. The emotion influenced whether or not they would make a purchase.
2. Your Site Design Influences SEO
You want to rank higher in search engines for key search terms to get more traffic. To do that, you need to do more than add a bunch of keywords to your site.
There’s a whole system of HTML code and tags that need to be on your website because that code tells search engines what your site is about.
You need to design your site with search engines and users in mind. You usually don’t find that level of development in out-of-the-box website solutions.
3. Increase Conversions
One of the hidden risks of your website is your site’s performance. Your site’s design my be slowing down your website. As a result, it takes a long time to load.
Website users will not wait for a site to load. A page that loads in less than 3 seconds has a higher conversion rate than a site that takes more than 3.3 seconds to load. In other words, a few milliseconds can make a huge difference to your bottom line.
4. Increased Security
You don’t want to lose valuable business because your site was hacked. The design and structure of your site can also determine how secure the site is.
Many standard solutions available have some kind of security vulnerability. That’s why you have to maintain your website after it’s designed.
Web Design for Small Business
When you design and develop your site right the first time, you can trust that the code is secure. Even if vulnerabilities are found down the road, they can be easily patched.
As a business owner, you have enough to worry about. You have to make sure that you have a product or service that people want. You have to market your business and serve your customers.
You also need to make web design for small business a priority. You could be losing out on opportunities to grow because of your site’s design.
Contact us today to find out how we can design your site and how you can get the traffic you need to grow.
Just like any software, website maintenance is required to keeping your website working properly. Neglecting website maintenance would be like not having regular oil changes on your vehicle. The car you drive won’t last very long if you don’t provide proper regular maintenance, correct? Well, the same process is true for your website. Your website should always be live, ready to impress your customers and for presenting your business at its finest.
Websites Are Not a “Set and Forget”
Your website should have regular maintenance carried out monthly, otherwise, you could be actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often won’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime can make you lose potential customers.
The Benefits of Maintenance
Often times, website owners tend to overlook the benefits of site maintenance:
The website performance, it’s load time, and downtime and uptime are all dependent on the WordPress software and the plugin functioning as they should. As well as having the most recent version installed on the site.
The website growth, it’s fresh content, analytics monitoring and design changes are all dependent on having someone making sure all updates to the website are done in a smooth and error-free fashion.
At EAM Solutions Online we take great care to first, backup the website and check the website for any issues after all updates are done. Our software keeps a record of any updated plugins, so if there is ever an issue we’ll be able to see what plugin version was changed and revert back. Performance and security scans are also included in our monthly maintenance report. In the event we ever catch a plugin issue, it becomes a support ticket and we’ll address it before you ever know there’s a problem.
Dangers of Do It Yourself Maintenance
Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple of weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup and possibly losing content changes, sales orders, contact entries, you name it.
It Costs More to Fix Than to Maintain
Inexperience and neglect can damage the look and functionality of your website. If that happens, you have a choice to make.
One, try fixing it yourself, in which case you may do further damage. Or two, you can pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Doing regular oil changes keep your car running properly, doing regular site maintenance keeps your web site running properly and secured.
Call in a Professional
Why not deal with what you know best and let us deal with what we know best? Would you try to fight a court battle without a lawyer? Then, why trying to maintain your website if you’re not a web professional? By securing an experienced web professional to maintain and update your site properly, you’d actually be saving potential lost sales and visitors.
If you’re interested in securing a maintenance contract for your web site, contact us to learn how we can keep your site in proper working order.