Utilizing Digital Marketing to revamp your business after the pandemic, provides us with a unique opportunity to be innovators! Now more than ever is critical to have a well-planned, strategic, and prominent online presence. As more people are looking to the internet to research and purchase goods and services.
However, with all of the information online, it’s challenging to know what platforms are best for growing a business online with digital marketing. Having a well structured, and professional online presence is fundamental in ensuring you are easily connected to your intended audience.
How can utilizing Digital Marketing to revamp your business in 2021 would help you? The short answer is: by enabling you to reach a larger group of customers. As well as to implement specific and targeted digital marketing strategies that allow you to not only compete with other companies but stand out from the competition.
Enabling you to remain at the forefront of your industry.
Digital Marketing Channels You Should Consider Using for Your Business
An effective digital marketing strategy should include mediums that make you more accessible and appealing to your target market. A key component of your strategy is without a doubt, your website. A professional website is the first step in having a profitable online presence, your website should be the HUB of all your marketing. An effective website should be user-friendly with an intuitive interface and a smooth flow, giving your visitors a great user experience.
The user interface of your site should be in colors that are complimentary. Make sure to select fonts that are easy to read, and the information is presented in a logical order making it easy to navigate. Graphics and videos should be added to enhance the user experience and make sure they are based on content relevance. The information should also be concise, yet impactful.
Your customers need to be able to quickly and easily access the information that they’re looking for when they go to your site but should be moved to action based on the content.
It is imperative that your website is mobile-friendly to accommodate smartphones and tablet users. Nowadays everyone uses smartphones constantly to communicate, and also to look for information about the products or services they like and need. Having a mobile-friendly or responsive website has become a critical part of having an online presence.
If you haven’t made your business website mobile-friendly, you should do so as quickly as possible. The majority of users coming to your site are likely to be using a mobile device. If you are unsure about it, try Google Mobile-Friendly Test Tool to find out, and if your website is not mobile-friendly yet, get in touch with us to help your get started.
Social Media Marketing is essential to revamp your business
Another pivotal element to a successful digital marketing strategy includes a strong social media presence. Though this doesn’t mean that you need to be on every single platform. That decision should be based on your industry, your goals, and your target audience. However, Facebook, Youtube, Instagram, and Twitter are platforms you should consider.
According to Statista.com, these are the global active usage penetration of leading social networks in 2020.
With Social media marketing, you can reach a larger audience, create brand recognition, and capture new people looking for what you have to offer. Social media is an invaluable resource when utilizing digital marketing to revamp your business in 2021. Make sure that you set a realistic budget that can stretch for a period of time. Hopefully, long enough to see some results, we recommend a minimum of 6 months.
Hiring a social media expert is a great investment and the fastest way to revamp your business in 2021.
Social Media managers are well versed in the evolving world of social media and will be able to answer questions and respond to customer complaints. Many companies utilize employees to manage their company’s social media accounts to save money. However, you want your social media sites to be profitable, not manageable!
This is where social media experts come in handy! They have an in-depth understanding of specific habits, needs, and interests of the intended audience of their clients. In other words, they know what people want and how to help them find YOU to get it!
Search Engine Optimization
Another important aspect of a strong online presence is search engine optimization (SEO). This is an indispensable digital marketing tool that can generate more organic traffic to your website, which will improve sales. Moreover, SEO can be the edge you need to help your business stand out amidst the increasing competition. A recent survey indicated that 7 out of 10 people click on the top 3 results of a Google search, an SEO expert can help take your business to the top of the search results!
Content Marketing
This is one of the best digital marketing strategies for businesses to implement easily. It does require some effort due to the need to publish regularly in your blog to keep the information current and relevant.
Focus on the type of content that caters to the needs of your intended audience. Whether it’s product reviews or some information that they may find useful. You can post infographics, or even better, videos to attract attention. This is invaluable in helping you to build a good, solid reputation in your industry, and by utilizing digital marketing to revamp your business in 2021, you can be established as an expert in your field.
Reputation Management
Reviews are important to all businesses as they can mean the rise or fall of a company! Reviews are a powerful, often underestimated tool. Most people read reviews before making a decision on the purchase of products or services. According to a BrightLocal survey, 68% of consumers will leave a review if asked. This is beneficial because it has the potential for helping you build a good reputation. Recent data (Harvard School of Business) suggests that a 1-star increase in Yelp ratings could potentially result in a 5-9% increase in revenue. How businesses respond to reviews is also a contributing factor for consumers.
Staying Connected
One of the most vital aspects of doing business is the human connection. Maintaining contact with clients, aids not only in relaying progress but builds strong business relationships. It also serves as a means of coming together for purposes of troubleshooting, brainstorming, and an efficient way of managing project outcomes.
There are many platforms that can be utilized as a means of keeping in contact with clients as well as team members. There are online meeting rooms that allow people from all corners of the globe to come together in one place. Additionally, there are many tools that can be utilized in various businesses. One example is the more widespread use of Telemedicine to help providers diagnose and treat various conditions. This is helpful to minimize the risk of exposure. There are many such applications that will increase exponentially in the future. This will provide opportunities to create and implement new applications to help meet ever-changing needs.
Final Thoughts
The building or strengthening of an online business can seem daunting. However, with the right team and tools, it doesn’t have to be! There are so many resources geared towards making digital marketing easier and more efficient. Moreover, there are specialists suited to all needs and budgets that can help you not only to be successful but in building a legacy that lasts!
So, if you need a hand utilizing digital marketing to revamp your business in 2021, get in touch with us today!
With experience in business and digital design, he enjoys helping organizations address their online marketing challenges.
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