Are you having a hard time generating traffic to your website? It’s something many small businesses struggle with.
It can seem like you have to spend a fortune to get the results you’re after. But before you spend a small fortune, you should instead consider investing in search engine optimization (SEO) services.
Here are a few key reasons why you need SEO to succeed in today’s market.
Customers Rely on Search Engine Results
Let’s say you’re looking to buy a new product for your business. What’s the first thing you do?
Chances are, you’d get on the web and try and research the product you need.
Your customers rely on search engines for the same type of information. The higher your website is in the search rankings, the more likely a customer is to find your information and choose to do business with your company.
In short, SEO influences purchasing decisions. The higher you rank, the more business you’ll attract.
SEO Can Help You Build a Positive Reputation
Showing up at the top of Google is a great start, but you’ll need more than that to get by.
Research shows that 91% of consumers read online reviews before coming to a decision. What’s more, 84% of those consumers trust online reviews as much as a personal recommendation.
Reputation management, which should be part of your digital marketing strategy, matters more than ever.
SEO and reputation management are two sides of the same coin. Without SEO, no one will see your positive reviews. And without reputation management, no one will care enough to visit your website.
The Way We Search Has Changed
SEO changes all the time. Think about where search engines were a decade ago. And now, thanks to voice assistants, we have the power to access almost limitless information with little more than a few words!
But voice search is only the tip of the iceberg. The cornerstone of modern SEO is mobile functionality.
The majority of all web traffic now comes from mobile devices. As such, you’ll have to adapt your marketing strategy to accommodate certain keywords, types of phrasing, and mobile-optimized web sites.
You’ll Improve Your User Experience
It takes mere seconds for a user to decide whether they’ll stay on your website or leave for the next result. When a user comes to your website, they expect quick loading times, beautiful imagery, and easy to read copy.
Fortunately, one of the cornerstones of SEO involves usability and web design.
By following current SEO guidelines, you’ll ensure that those who visit your website have a great experience that leaves them with a positive impression of your business.
Why You Need SEO: Grow Your Business Today
SEO is a complicated beast that’s always changing. But it’s also a necessary part of today’s web-driven world.
As you continue to improve your business, make sure you consider these tips on why you need SEO. And if you’d like help, we’re here for you!
Get in touch today and see how we can help your digital marketing efforts.
With experience in business and digital design, he enjoys helping organizations address their online marketing challenges.
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