Just like any software, website maintenance is required to keeping your website working properly. Neglecting website maintenance would be like not having regular oil changes on your vehicle. The car you drive won’t last very long if you don’t provide proper regular maintenance, correct? Well, the same process is true for your website. Your website should always be live, ready to impress your customers and for presenting your business at its finest.
Websites Are Not a “Set and Forget”
Your website should have regular maintenance carried out monthly, otherwise, you could be actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often won’t stick around. Many website owners never check their website to see how it’s functioning. Missed website issues or downtime can make you lose potential customers.
The Benefits of Maintenance
Often times, website owners tend to overlook the benefits of site maintenance:
The website performance, it’s load time, and downtime and uptime are all dependent on the WordPress software and the plugin functioning as they should. As well as having the most recent version installed on the site.
The website growth, it’s fresh content, analytics monitoring and design changes are all dependent on having someone making sure all updates to the website are done in a smooth and error-free fashion.
Maintenance Workflow
At EAM Solutions Online we take great care to first, backup the website and check the website for any issues after all updates are done. Our software keeps a record of any updated plugins, so if there is ever an issue we’ll be able to see what plugin version was changed and revert back. Performance and security scans are also included in our monthly maintenance report. In the event we ever catch a plugin issue, it becomes a support ticket and we’ll address it before you ever know there’s a problem.
Dangers of Do It Yourself Maintenance
Maintaining your site yourself could cost you more than you may think. If you just update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple of weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup and possibly losing content changes, sales orders, contact entries, you name it.
It Costs More to Fix Than to Maintain
Inexperience and neglect can damage the look and functionality of your website. If that happens, you have a choice to make.
One, try fixing it yourself, in which case you may do further damage. Or two, you can pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Doing regular oil changes keep your car running properly, doing regular site maintenance keeps your web site running properly and secured.
Call in a Professional
Why not deal with what you know best and let us deal with what we know best? Would you try to fight a court battle without a lawyer? Then, why trying to maintain your website if you’re not a web professional? By securing an experienced web professional to maintain and update your site properly, you’d actually be saving potential lost sales and visitors.
If you’re interested in securing a maintenance contract for your web site, contact us to learn how we can keep your site in proper working order.
With experience in business and digital design, he enjoys helping organizations address their online marketing challenges.
- Utilizing Digital Marketing to Revamp Your Business 2021 - January 12, 2021
- The Importance of Website Policies - June 5, 2020
- The Most Important Reasons Why Your Dental Practice Needs a Website - March 24, 2020