Do you know that you could have a big problem with your business and don’t even know it? Too many business owners work too hard to get leads and traffic to their site. Yet, they don’t know why the phone still doesn’t ring despite the investment of dollars. Does this sound familiar? The problem could lie with your website’s design. Read on to learn why web design for small business needs to be a priority for the health and longevity of your business.
1. People Search for Products and Services Online
Your website is the center of your marketing efforts. It’s where people will go to learn more about your business when they’re looking for products and services.
It’s true for referrals as well. Referrals will look up your business website before they pick up the phone to call you.
They will decide to call you based on your website design.
One study of travel sites showed that the design of sites created an emotional response in users. The emotion influenced whether or not they would make a purchase.
2. Your Site Design Influences SEO
You want to rank higher in search engines for key search terms to get more traffic. To do that, you need to do more than add a bunch of keywords to your site.
There’s a whole system of HTML code and tags that need to be on your website because that code tells search engines what your site is about.
You need to design your site with search engines and users in mind. You usually don’t find that level of development in out-of-the-box website solutions.
3. Increase Conversions
One of the hidden risks of your website is your site’s performance. Your site’s design my be slowing down your website. As a result, it takes a long time to load.
Website users will not wait for a site to load. A page that loads in less than 3 seconds has a higher conversion rate than a site that takes more than 3.3 seconds to load. In other words, a few milliseconds can make a huge difference to your bottom line.
4. Increased Security
You don’t want to lose valuable business because your site was hacked. The design and structure of your site can also determine how secure the site is.
Many standard solutions available have some kind of security vulnerability. That’s why you have to maintain your website after it’s designed.
Web Design for Small Business
When you design and develop your site right the first time, you can trust that the code is secure. Even if vulnerabilities are found down the road, they can be easily patched.
As a business owner, you have enough to worry about. You have to make sure that you have a product or service that people want. You have to market your business and serve your customers.
You also need to make web design for small business a priority. You could be losing out on opportunities to grow because of your site’s design.
Contact us today to find out how we can design your site and how you can get the traffic you need to grow.
With experience in business and digital design, he enjoys helping organizations address their online marketing challenges.
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